Progress, a Step Backward?

            My friend Paul gave me his copy of Fortune, a leading business magazine. The first thing I read was a column by Stanley Bing, a noted writer. Mr. Bing questioned whether what some call progress is really a step backwards. His leading example was restroom sinks with automatic water dispensers. Sometimes they don’t work. And there’s no alternative.

            Permit me to join Mr. Bing in pointing out a few more examples of improvements that are not progress. Shall we start with computerized cash registers? The old fashioned cash register has been replaced with computerized applications that have turned checking out from a 30 second exercise to something akin to donating blood. It takes about the same amount of time. In fact, the American Red Cross should set up in busy checkout lanes. That would be the end of blood shortages. This is true, by the way, even if you pay cash. I recently visited an appliance store to buy a replacement water filter. I explained I was in a hurry but that didn’t matter.

I had cash in hand but the guy behind the counter had to sign himself in first. Then he asked me for my phone number. He punched a few keys, scanned my purchase and then he waited for the computer to react. The receipt was next, an 8 and ½ by 11 inch piece of paper by the way. I had to sign that before he took my money. Finally the register door opened and he gave me my change. If you happen to be the third or fourth customer in line you can give blood and apply for a mortgage. There’s plenty of time.

Does anybody remember when it was common to argue over whose turn it was to get up and change the channel? That was before the TV remote was introduced. And the remote was a definite improvement over the TV knob, which had a habit of breaking off eventually, mostly because kids took turns seeing who could get from channel 2 to 13 the fastest.

Early remotes were pretty simple. They turned your set on and off. You could change the channel and adjust the volume. Some even had the ever useful mute button.  Check out your TV remote now. Mine has 53 buttons to choose from. And here’s the best part: If you hit the wrong button, now you can argue with your significant other over whose turn it is to call your cable provider.

Let’s face it. There is no way you are going to press the right buttons in the right sequence to turn that static into a picture. After you’ve spent three days waiting for the cable guy, getting up to change the channel sounds suspiciously like progress.      

How about the family car? Some of us can remember a time when anyone who was reasonably handy could change the oil, do a break job or even give the car a tune-up. With the highly advanced, technology driven cars of today, should you break down on the side of the road you don’t open the hood and have a look. No, the first thing you do is reach for your cell phone for roadside assistance. Even fixing a flat tire can be a nightmare. Quick! Tell me where your tire iron and jack are stored. You have no idea right? Maybe that’s why AAA adds 6.5 million new members a year. 

Obviously, technology has played an important role in moving our society along. The sad truth is that many of the old ways of doing things must be updated to accommodate environmental and demographic changes. Still, I wish marketers would stop telling us that all these improvements will make our lives easier. They don’t. Well, it’s time to light my barbecue grill. Now where did I put the instructions?